Executive Director, Erase40.org. Following his years in Project Finance, where he evaluated companies and studied markets, James advised small and large companies on what’s shaping a market or a behavior. Recently, he started Erase40.org to increase demand for passive buildings using behavioral science. He is currently developing tools to help architects and builders in their interactions with home buyers and developers—so they can be better at identifying likely buyers and get prospects to place a higher value on the attributes of passive buildings. He is a graduate of NYU and of SGIB’s investment banking program.